Trakk Group
Branding & Web Design (UX/UI)
Trakk Group is a forward thinking music production and entertainment company. Over the last three years the group has expanded and now consists of four divisions: TRAKK Studios, TRAKK Sounds, TRAKK Records & TRAKK HQ. The brief was doing a total rebrand of “Trakk” taking in consideration all the new subdivisions.
Logo Concept
The concept for the Trakk Group logo started with the idea of having a logo flexible enough to accommodate all the subdivisions. Colours played also a big part in concept stages since it seemed appropriate to relate a colour per subdivision as a way to establish a difference between them.
Trade Mark
The trade mark was created taking some of the elements from the original logo and to become the iconic symbol of TRAKK Group and its subdivisions.
Visual Elements
Once having the main logo, its variations and trade mark the next step was finding the right font parings to create a whole visual identity for Trakk Group. These elements would be used across the website, social media channels and marketing collateral.
Website UX/UI
Trakk Group website was designed to englobe all its subdivisions and help visitors to understand the nature of the brand: being just one group offering different services. We started creating a UX map where we highlighted the main areas and then started creating the content for each page.
