Newbie
UX Audit
Newbie is a Swedish lifestyle brand for the little ones. It’s timeless style with a modern twist. Sustainable and affordable fashion for children aged 0-8 years. The UX audit was done to define the core problems of their existing site, increase conversion rates and improve usability. The final report was done based on the user experience across desktop & mobile.
Why doing a UX audit?
A UX audit is necessary to the overall maintenance and improvement of a website. It’s a way to pinpoint less-than-perfect areas of a digital product, revealing which parts of the site are causing problems for users and crucially, impacting conversions.
Using the right tools
The audit was conducted using Baymard’s review tool which provides 88,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” user experiences, and how your UX performance stacks up against industry leading sites.
