Lenny London
Branding
Lenny London is a high end activewear brand founded by Karly Arber. The designs use the finest quality Italian fabrics produced in Europe. Lenny London draws inspiration from the modern woman who appreciates the high quality in fabrics and fit, loves to stand out in classic simplicity and demands the perfect set to compliment their lifestyle.
Styling
Aiming for a sleek, bold, memorable and powerful look. I selected the serif font “Silk” in regular and its Italic variation for headliners, this font would be combined with the Sans Serif “Nimbus Sans” to create a contrast. The colour palette is based on earthy tones.
