Discipline: Branding

Sector: Influencer/Fitness

Caro Mareike is a German fitness influencer that supports the idea of living an active healthy lifestyle, offering workout ideas and inspiration for your diet. With more than 100k followers, she also has a website where she sells her own equipment.The project was creating some branding for the public figure, a logotype, colour palette, pairing fonts, youtube banner and other marketing collateral so she could be easily recognisable by her audience and be consistent across all the different channels.